Sera Helsinki rugs provide to improve the living standards of the artisans by empowering the most vulnerable groups in Ethiopia: people with disabilities and single mothers. Combining modern Finnish design with traditional Ethiopian craftsmanship. Samu-Jussi Koski is a Finnish fashion designer and the founder and Creative Director of Samuji. His rug design for Sera Helsinki is inspired by the iconic minimalist E-1027 house designed by architect Eileen Gray in 1926. Composed of blocks of colour and divided by textural fringe making an architectural statement.
- Natural white and black
- Woven rugs are 50% cotton and 50% pure wool with natural lanolin which repel stains and dirt
- Composed of two heights: Base – 1/4″h, Fringe – 1/2″h
- Custom sizes available on request (up to 9′-8″ W)
- Design by Samu-Jussi Koski
- This product is hand-made to order, lead-time is 10-12 weeks
*Sample cost is reimbursed if customer purchases a rug.
